Playbook
Spin the Wheel vs. Scratch & Win: Which Converts Better?
A side-by-side look at two of the most popular marketing game mechanics and when to use each.
Jun 2026
— Blog
Ideas on making businesses more playable.
Practical playbooks and benchmarks for marketing, growth and product teams working with interactive entertainment.
Product
What Makes an HTML5 Game Actually Brandable
Beyond swapping a logo — the theming layers that make a licensed game feel native to your product.
May 2026
Telecom
Designing Gamification for VAS Billing Environments
Lessons from building tournament systems that respect carrier billing constraints.
Apr 2026
Growth
Six Metrics That Actually Prove a Game Is Working
Plays are vanity. Here is what to track instead across engagement, leads and retention.
Mar 2026
Case Study
How a Regulated Insurance Brand Used a Quiz Game Safely
Balancing compliance requirements with a genuinely fun interactive experience.
Feb 2026
Design
The Anatomy of a Great Mystery Box Reveal
Pacing, sound and animation choices that make a reward feel worth waiting for.
Jan 2026